CAMPAIGN BRIEF
AiCandy Isn’t Predicting the Future of Filmmaking. It’s Creating It.
When Kent Boswell and Marcus Tesoriero met up for a beer in Cannes over two years ago, they found themselves talking about a subject that seemed to be dominating almost every conversation around them: Artificial Intelligence. Back then the technology was still in its awkward early stages. AI-generated humans had too many fingers, movement was unpredictable and the idea of using it for serious commercial filmmaking was easy to dismiss.