BY STAFF WRITERS

Mirakl, the leading provider of eCommerce software solutions with headquarters in Paris, has released ‘Santa Quits’, a 100% AI-generated brand film launching in the final days before Christmas. Created by AiCandy Australia, every character, scene and pixel has been brought to life through a fusion of advanced AI tools and traditional filmmaking craft.

BY STAFF WRITERS

Mirakl, the leading provider of eCommerce software solutions with headquarters in Paris, has released ‘Santa Quits’, a 100% AI-generated brand film launching in the final days before Christmas. Created by AiCandy Australia, every character, scene and pixel has been brought to life through a fusion of advanced AI tools and traditional filmmaking craft.

BY STAFF WRITERS

Mirakl, the leading provider of eCommerce software solutions with headquarters in Paris, has released ‘Santa Quits’, a 100% AI-generated brand film launching in the final days before Christmas. Created by AiCandy Australia, every character, scene and pixel has been brought to life through a fusion of advanced AI tools and traditional filmmaking craft.

BY ADNEWS

Mirakl, the leading provider of eCommerce software solutions with headquarters in Paris, has released ‘Santa Quits’, a 100% AI-generated brand film launching in the final days before Christmas. Created by AiCandy Australia, every character, scene and pixel has been brought to life through a fusion of advanced AI tools and traditional filmmaking craft.

AI vs The Creative Industry: Why It’s Changing for Good | with Marcus & Kent founders AiCandy

About This Episode

Can you shoot a Cannes-level ad with no cameras, a fraction of the budget and a 99% lower carbon footprint? That’s exactly what Kent Boswell and Marcus Tesoriero are doing with AiCandy, one of the first AI film production studios built for brands and agencies.

In this episode of Digital Nexus, we unpack how they’re turning “impossible” ideas from old agency bottom drawers into fully realised films – including a United Nations climate piece set to Mad World by Gary Jules, crafted from real sea-level data across cities like Tokyo, Mumbai, New York and Amsterdam.

Kent and Marcus share the origin story of AiCandy (hatched over beers in Cannes as AI talks took over the festival), the moment Google’s Veo3 lip-sync breakthrough made it “officially ready”, and why they’ve gone all-in on AI film as Australia’s first dedicated AI production studio for the commercial and marketing space.

State of the TVC + Content Industry

Step back and the picture is clear: the Australian production industry is under pressure, but it’s also alive with reinvention. Budgets are tighter, timelines shorter, and briefs more fragmented, yet the drive for emotionally resonant, beautifully crafted storytelling remains. AI is here, collaboration is borderless, and craft still matters. Beneath it all, the belief in creativity – and the people who make it – endures. CB reports…

Each month Campaign Brief invites top creatives to choose one standout piece of Australian work created outside their own agency. It’s a space for celebrating the fresh thinking, craft and homegrown creativity that continues to raise the bar across the industry.

November 2025’s edition features Claire Sutton, Those That Do; Jack Delmonte, VML; Suz Tucker, Bastion; Simon Lee, Enigma; Susan Young, HERO and Andy Matthews, ATime&Place.

BY STAFF WRITERS

Australia’s first Ai-powered creative production company, has created and donated a thought-provoking 90-second film to coincide with the International Day of Climate Action on Friday, October 24.

Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United Nations 2030 Sustainable Development Goals on climate action.

BY STAFF WRITERS

Australia’s first Ai-powered creative production company, has created and donated a thought-provoking 90-second film to coincide with the International Day of Climate Action on Friday, October 24.

Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United Nations 2030 Sustainable Development Goals on climate action.

BY STAFF WRITERS

Australia’s first Ai-powered creative production company, has created and donated a thought-provoking 90-second film to coincide with the International Day of Climate Action on Friday, October 24.

Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United Nations 2030 Sustainable Development Goals on climate action.

BY STAFF WRITERS

Australia’s first Ai-powered creative production company, has created and donated a thought-provoking 90-second film to coincide with the International Day of Climate Action on Friday, October 24.

Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United Nations 2030 Sustainable Development Goals on climate action.

Australia’s first fully Ai-powered creative production company AiCandy is taking to the SXSW Sydney Discovery Stage this Friday 17 October to debut ‘Making the Impossible: The Future of Ai Film Production’.

Rapid leaps in gen AI video technology have resulted in new players popping up and established names evolving the way they work, writes LBB’s Laura Swinton Gupta

Australia welcomes the launch of AiCandy, the country’s first creative and fully Ai-powered film production company. The next-gen studio blends human ideas with the power and efficiency of Ai production, offering a revolutionary new model for brands and advertising agencies ready to evolve at the speed of culture.

SYDNEY, AUSTRALIA – Australia welcomes the launch of AiCandy, the country’s first creative and fully Ai-powered film production company. The next-gen studio blends human ideas with the power and efficiency of Ai production, offering a revolutionary new model for brands and advertising agencies ready to evolve at the speed of culture. 

Claiming to be the first of its kind in Australia, creative and production duo Marcus Tesoriero and Kent Boswell have launched an AI-powered film production company AiCandy.

BY LAUREN MCNAMARA

The General Store’s chief creative officer, Marcus Tesoriero, and The Hallway’s head of production, Kent Boswell, have launched Australia’s first creative and AI-powered film production company, after departing their respective agencies several months ago, Mumbrella can reveal.

BY RICKI GREEN | CAMPAIGN BRIEF
The next-gen studio blends human ideas with the power and efficiency of Ai production, offering a new model for brands and advertising agencies ready to evolve at the speed of culture.

BY STAFF WRITERS

AiCandy’s mission is to harness the full capabilities of Ai to make impossible ideas, possible. Whether agencies bring a killer script to produce or brands would like an entire campaign dreamt up from scratch, AiCandy exists to support and supercharge the creative process from start to finish, with an extra layer of human ideation and Ai-powered production craft.

BY ADNEWS

We’re incredibly excited to launch our hybrid solution which will be a game-changer for the creative and production industry,” said Co-founder and head of production Kent Boswell.