Mauricio Tonon is a creative technologist with a designer’s eye, a filmmaker’s instinct and a coder’s brain – all wrapped in a rebellious creative streak. Raised in São Paulo and now based between Brazil and Barcelona, his work moves between systems and storytelling, visuals and emotion. He uses AI as a co-creator to develop experimental formats, soulful campaigns and emotionally intelligent visuals that hit with meaning. Think less tool, more creative partner. Tonon’s work is equal parts logic and lollies. Proof that even code can have a sweet side. His visual language is fluent, fluid and totally flavour-forward.